Thursday, August 5, 2010

Pprivate School Jewel

ADVERTISING 'SHOCK AGAINST WOMEN

humiliated, offended, mortified. Italian women so they feel that for some time complaining about the tendency to 'smear' the streets of the city with billboards and vulgar dagradanti.
Unit so decided to tell the story of the protest. Everything is began last July 23 when the newspaper Conchita De Gregorio has decided to accept the recommendation of an advertisement that is likely to call it vulgar to make a compliment to its producers. "Climb at no cost." This is the slogan that accompanied the spot where the goal was to advertise a photovoltaic panel. And so the creative Neo Communication, the authors of the spot, to increase its sales have seen fit to place the lens in front of a naked woman bent in ways that suggest a sexual position among the best known. The perversion male would do the rest. All this happened in Milazzo. "We feel the urgency to raise a strong reaction in the face of a drift Italian no longer bearable, "says Pina Milici, of the Free Women that any success he has achieved. A Milazzo, in fact, the billboard was removed and the owner of the company, Fred Calderone has made an apology. In fact, of course. And on this there is no doubt considering the added words soon after by the same Calderone: "In Milan, Florence, Rome, where communication is full of sarcastic messages and assisting a campaign as the one proposed by us would seem cute and innocent and a message stimulus for sure. " Maybe, maybe not had the Sicilian advertising then all wrongs. Most Italian cities are full of spots similar to those identified Milazzo. But how to explain it to Italian women who, after all, this is the message 'innocent' and 'cool'? In fact
Calderone's words just can not convince the female audience and the protest broke out in the Sicilian town made proselytism. Fortunately. Dozens were seganalzioni advertising offensive of women's bodies. Milan, Turin, Udine, are just some of the cities 'taken' by women reporters who spread the photos on the Web's most emblematic cultural baseness that haunts the Western world and especially Italy. How not to get plaster in front of the publicity of the famous and old and bitter of the head "than top shelf Supermarket tries to convince the customer to open the wallet? And it does so perfectly: with a cortoncino that tied around the neck of the bottle, shows the face of a woman. Better if it is better if a secretary but also wants to "be the boss."

(source: www.unita.it)

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